Upcoming Webinar

MSP growth starts with the right KPIs: Are you measuring what matters?

June 5, 2025» 10 AM PT / 1 PM ET

Register for this Webinar

Most MSPs feel like they’re performing well. But how do you really know if you’re meeting the bar, or quietly falling behind?

New research from Channel Mastered reveals a surprising gap between perception and performance when it comes to critical KPIs, including:

  • 94% of MSPs report meeting or exceeding their customer satisfaction targets, yet only 71% aim for best-in-class results. Meanwhile, 28% fail to meet their own benchmarks altogether.
  • 90% say they’re meeting their SLA compliance goals, but just 32% strive for excellence — and of those, only 18% actually achieve it.
Why does this matter? Because MSPs that consistently meet or exceed best-in-class KPIs are up to 52% more likely to see double-digit growth.

In this session, we will cover

  • The five essential KPIs every MSP should track to stay competitive.
  • Defining what top-tier performance really looks like for MSPs.
  • A reality check of how many MSPs are meeting top-tier benchmarks.
  • The trajectory of growth for high-performing MSPs versus the rest.
  • The real-world impact of AI, documentation and automation on KPI success.

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